cristi's school projects

Cristi's projects in school library studies

What is Media Literacy?

Media Literacy : As defined by the Center for Media Literacy: “Media Literacy is a 21st century approach to education. It provides a framework to access, analyze, evaluate and create messages in a variety of forms — from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.” According to Kathleen Tyner, it is a term most commonly used in North America that draws heavily on the key concepts, academic traditions and field tested practices of media educators in Europe, Australia, and New Zealand. However, she also mentions that as early as 1933, Ohio State University education professor Edgar Dale recommended the integration of non-print media, audio-visual resources in the public school curriculum. The Center for Media Literacy provides a History of Media Literacy in the USA at their website reading room at

Media literacy is intricately intertwined with ICT (information and communication technology) information literacy, visual literacy, digital literacy, social technology literacy, audio literacy, and other emerging literacies. It is impacted by semiotics and cognition, as well as gestalt. The definition of media literacy is a term that will continue to evolve in meaning and practice in the same way as information literacy.

Context plays a pivotal role in delivering media and information.

But context can be manipulated as well. Dr. Robert Kubey in a YouTube video on “Increasing media education and skepticism” advices on teaching students about not only the context of media messages but its motives as well. He emphasizes the importance of being skeptical about the media and how it relates to our freedom of speech and freedom of thought.


Visual and Audio Literacy Digital Literacy
Media Literacy and the Library Media Center

Media and Information Literacy

Pathfinder Goal
Search strategy and evaluation criteria
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